Magento extensions & Pay-as-you-go development

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User guide

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What is the Product Ratings program

The Product Ratings on Google Shopping allows the merchants to attract more potential buyers and to draw traffic to their website making available all the information needed for their purchase.

In order to help buyers to find this information more easily, Product Ratings are now directly displayed in Product Listing Ads in the following countries:

  • Germany
  • United-States
  • France
  • United-Kingdom
  • Japan
  • Australia
Note that ratings on products that are listed on Google Shopping are available in every country where Google Shopping has been launched.

The program is available for each merchant who wants to share product ratings with Google. The potential buyers can see the ratings directly in the Google Shopping results. These results are interpreted in the form of 5 stars next to which is displayed the total number of reviews for the product.

The global notation is based on reviews that may come from different sources such as merchants, editorial sites, users or third-party aggregators. The ones that are approved by Google are:

  • Bazaarvoice
  • eKomi
  • Feefo
  • PowerReviews
  • ShopperApproved
  • Reevoo
  • Avis Vérifiés
  • Yotpo
  • Trustpilot
  • Trusted Shops
Note that Google will show ratings on Product Listing Ads only when their systems determine that the information will be accurate and relevant for the user.

Program policy

Any review provided by the merchants is subject to validation by the Google team. They must respect several conditions otherwise they will be deleted from the feed.

Contain all the reviews of the merchant and be updated regularly

The merchants must share all their reviews with Google even low star ones. The reviews feed must also be updated regularly, ideally every week.

Adhere to content policies

  • The reviews feed shouldn't include any spam.
  • Google doesn't allow promotional information such as telephone numbers, email addresses, URLs to other websites...
  • Personal and confidential information are forbidden, for example, credit card information, identification numbers...
  • The language used in the reviews must be neutral and shouldn't contain any personal offense.
  • Any review that Google judges as not being sincere and objective will be deleted.
  • The reviews shouldn't contain any illegal content such as URLs to unlawful websites...
  • The reviews provided by the merchants shouldn't include copyrighted content.
  • Plagiarism is forbidden in the reviews.
  • Any review that contains sexually explicit material will be deleted and reported.
  • Google doesn't allow hate speech and violent language in the reviews.
  • The cross promotion is also forbidden for other products or websites.
  • Any off topic review will be removed by the Google team.
  • Impersonation is forbidden in the reviews.

Be of high quality

The reviews will be evaluated by the Google team and will have to provide useful and relevant content.

Be owned by the merchant

Indeed, any review that the merchants want to share with Google must be owned by the merchants themselves. Reviews cannot come from other sources. Note that Google makes exceptions to these rules (

Prerequisites to apply for the program

Merchants who are already sending their products to Google Shopping can now send the associated reviews. The simple act of sending the product ratings feed to Google is not a guarantee that these reviews will be approved and published to Google Shopping. Indeed, the reviews must meet the above conditions to have a chance of being validated. 

You also need to pay attention to several essential points while creating your product ratings feed:

  • each product must have at least 3 reviews
  • your feed must contain at least 50 reviews to be subject to validation from the Google team
  • the product ratings feed must be in XML format
  • you must host your own data feed
  • the data feed shouldn't exceed 100 Mb otherwise it won't be handled by the Google team
  • you can send one or more feeds in a zip file

The Google Product Ratings extension will allow you to meet all the conditions that Google requires in order to be able to import your product ratings feed to your Google Merchant Center account in a simple way.

To start submitting your reviews, you can start with completing the ratings interest form from Google so that they can determine if they can collect your product reviews. According to the results, they should contact you within 10-15 days with more details.

How to use the Google Product Ratings extension?

To start configuring the Google Product Ratings extension, you can go to:
STORESSETTINGSConfigurationWyomindGoogle Product Ratings

Configure the extension

In the configuration of the Google Product Ratings extension, you'll find several tabs that allow you to define your own settings for the feed.

General settings

Allows you to activate the log file available under the var/log directory.

The file is named GoogleProductRatings.log.

You will also find a log file for the cron tasks named GoogleProductRatings-cron.log.

Data Feed settings

In the Data Feed settings tab, you can configure several fields:

  • Publisher name:
    Super Company Inc.
  • Collection method
    You need to choose between: 
    The review was submitted by the user without any solicitation.
       Post_fulfillment: The review was submitted by the user in response to a solicitation after the order was placed.

  • Rating range min
    Define the lowest possible number for the ratings. By default:
  • Rating range max
    Define the highest possible number for the ratings. By default:

  • Use "Anonymous" as the name of the user who posted the review
    If enabled, the review's username will be Anonymous, otherwise, the customer's name will be used.

Product settings

In the Product settings tab, you can choose to Use minimal configuration.

By choosing No, you'll have the possibility to map the information that Google is requiring, with the attributes available in your Magento admin.

For example, you'll be able to map the Brand attribute with the attribute of your Magento admin that stores the brand for each product, by default Manufacturer.

Note that to use an attribute as the GTIN, MPN, or SKU identifier, it must be defined as unique in the Magento configuration. 

Data feed update

In the Data feed update tab, you have the possibility to define a scheduled time to automatically generate your product review feed from your Magento admin. To do so, simply select the days and hours when you want your data feed to be generated.

Cron job reporting

You can enable cron job reporting for the Google Product Ratings extension and send a report to one or more email addresses in order to check that the data feed has been successfully updated or if there are errors.

When enabled, you need to fill in the email settings:

  • Sender Email
  • Sender Name
  • Send the report to
    Note that emails must be separated with a comma (,).
  • Email subject

File storage

In the File storage tab, you'll be able to define the name and the path to your data feed as in the example below.

Note that you can define a different configuration for the product review feed for each website, store, and store view simply by changing the scope of the configuration at the top left of the Magento admin.

Generate your product review feed

Once you've configured the Google Product Ratings extension, you can generate your feed.

Default Configuration

To do so, in the File storage tab, click on Generate now!. The URL of the product review feed should be displayed followed by the date and the hour of the last generation.

To have a look at the feed, you can either click on the URL, or check on the directory you have indicated to store the data feed.

In our example, the data feed will be stored in: /feeds/ratings

Store view Configuration

You can also configure the product review feed according to the scope of the configuration.

Depending on the scope of the configuration, the URL of the data feed will be different as well as the folder in which it will be stored.

You could for example configure the data feed for the English store view so that it retrieves only the reviews for the English store view.

Note that you can define a different configuration and so a different feed for each website, store, and store view.

Generation of the feeds via CLI

You can use the command lines to generate all your feeds: 

bin/magento wyomind:googleproductratings:run


  • --website (-w) Website id
  • --storeview (-s) Storeview id

For example to generate the website feed with id 1, run:

bin/magento wyomind:googleproductratings:run -w 1

To generate the storeview feed with id 3, run:

bin/magento wyomind:googleproductratings:run -s 3

Send your product reviews to Google Shopping

Now that you have configured the Google Product Ratings extension, you must import your product review feed to Google Merchant.

Upload your product review feed to Google Shopping

In order to import your product reviews feed, you must use the Google Merchant Center tool:

Note that you must have a Google Merchant Center account to be able to send your feed to Google Shopping.

Start with logging into your account, then go to the Feeds tab.

Attention, your product review feed must meet Google's specifications and policy.

There you can add a new feed by clicking on the + button.

Approval of your product review feed

Once you've imported your product review feed, it will be displayed in the list of your data feeds in the Feeds tab of your Google Merchant account.

The Google team will assess your product review feed within a few days. During that time, the state of your feed will be:

  • Processing: your product review feed is processing, you should check the status later.

Once the product review feed has been assessed by the Google team, the state of the feed will be approved or refused:

  • Processed: your product review feed has been successfully received and validated. 
  • Failed: the validation of your product review feed has failed and the feed content won't be processed. 
In the case where your product review feed has failed, you must correct and upload it once again.

Display your products reviews in Google Shopping with Google Product Ratings!

Easily display your product reviews in Google Shopping

  • Export your product review files to Google Merchant in one go
  • Create product reviews files according to the website, the store and the store view
  • Define a minimum and maximum rating range
  • Send the product reviews from anonymous users

Be totally compliant with Google's requirements

  • Automatically send the product reviews file to Google in the right format
  • Easily map your product attributes to the information Google is asking

Automatically and regularly send your updated product reviews feed to Google

  • Use the scheduled tasks to periodically generate your product reviews feed
  • Check your product reviews feed generation by enabling the reports
Freqently Asked Questions
License and domains

A license is valid for an unlimited period of time on one single Magento installation

  • If you're using more than one Magento installation, you will have to buy a separate license for each instance.
  • if you're running several domains on a same Magento installation, you will need only one license for all of them.
Although your license doesn’t have a limited period of validity, your support period does. By purchasing an extension, you’ll be granted a 6-month support period for free. Passed this period, you will have to pay for a new one (see FAQ: Extend your Support period)

You can pre-register your live domain to your license in advance.

Thanks to this option, you'll be able to get the extension ready to use on your domain before it goes live.

To pre-register your production domain: 

  1. Go to:
    mY accountLicenses & DOwnloads
  2. Click on  next to the extension you want your domain to pre-register on.
  3. Click on the link at the bottom of the page saying:
    Do you want to pre-register your domain in order to be ready to go live?
  4. Finally, enter your domain name and click on pre-register now .
Attention, this doesn't mean your license is activated. You'll still have to activate it on your new domain when the extension is installed. 

One license is valid for an unlimited period of time on one Magento installation only. However, it is possible to extend or transfer your license in 2 cases: 

  • If you would like to add your testing environments to your license. 
    In that case, it is possible to extend your license to an unlimited number of domains for free.
    For example: or
  • If you want to transfer your license to another live domain.
    In that case, the support period for your license must still be active.

To be able to use Google Product Ratings on both your production and testing environments, follow the instructions below:

  1. Download Google Product Ratings.
    (see FAQ: Extensions download)
  2. Install Google Product Ratings on your environment.
    (see FAQ: Extensions installation)
  3. Activate the license.
    (see FAQ: Extensions activation from the backoffice or Extensions activation from the CLI)

Also, if you are managing a large amount of domains, please contact us so that we can automatically whitelist these domains.
Extension versioning and download

In order to download Google Product Ratings, log into your Wyomind account:

    1. Go to:
      my accountLicenses & downloads 
    2. Click on the  icon next to Google Product Ratings.

      A new window opens.

    3. Choose the version of Google Product Ratings.
      You will be able to choose the most recent version of Google Product Ratings (for both Magento 1 and Magento 2).
    4. Click on  .

Your download can start.

When purchasing an extension from, you benefit from a lifetime upgrade. You can at any time download the latest version of the extension directly from your account. 

To upgrade Google Product Ratings, follow the steps below:

  1. Go to:
    my accountLicenses & Downloads
  2. Click on  next to Google Product Ratings.
  3. Choose the latest version of Google Product Ratings (for Magento 1 and Magento 2).
  4. Click on download .
  5. Install the new version of Google Product Ratings to update your Magento admin. 

Extensions Installation/Uninstallation

You can install Google Product Ratings manually.

  1. Download Google Product Ratings (zip file) on:
    mY ACCOUNTLicenses & Downloads
    Refer to the FAQ: Extensions download
  2. Once Google Product Ratings is downloaded, open the folder and unzip it.
  3. Copy the content of the unzipped folder and paste all files and directories in your Magento 2 root directory.
  4. In your Command Line Interface, execute:
    bin/magento setup:upgrade 

    If you are using a production mode, execute also:

    bin/magento setup:static-content:deploy  
    bin/magento setup:di:compile  

You can install Google Product Ratings using Composer software in two cases:

  • if you purchased Google Product Ratings on Magento Marketplace.
  • if you purchased Google Product Ratings on AND requested access to our repository:
  1. Add to your composer configuration our repository:
    composer config repositories.wyomind composer 

  2. Execute Composer command:
    composer require wyomind/googleproductratings
  3. Then go in your Command Line Interface and execute:
    bin/magento setup:upgrade ​
  4. If you are using a production mode, also execute:
    bin/magento setup:static-content:deploy  ​
    bin/magento setup:di:compile​

To uninstall Google Product Ratings, start with disabling the extension running the following command:

bin/magento module:disable Wyomind_GoogleProductRatings

Then, you have 2 ways to uninstall the extension depending on how the extension has been previously installed: 

  • Manual installation

    Run the file (you can find it in the extension zip folder) from your Magento root directory:



  • Installation via Composer

    Run the below command line:

    composer remove wyomind/googleproductratings

Once the uninstallation is over, refresh your cache and enable the compiler back again (if you use it). 

You can install Google Product Ratings via Web Setup Wizard if you purchased it from Magento Marketplace only.

To know how to proceed, all steps are described in the link below:

Next step is to activate your license:
Extension activation

Extensions activation

Once Google Product Ratings is installed, you have to activate the license. For previous versions, you can activate the license from your back-office:

    1. Go to your Magento admin panel. A message pops up at the top of the page.

      If the message doesn't appear then you must check that:

         1. The Adminhtml_Notifications and Wyomind_Core modules are well enabled.
         2. The HTML output of the Adminhtml_Notifications and Wyomind_Core modules are not disabled in:
      storesconfigurationadvanced advanced
         3. The encryption key well exists in app/etc/env.php:
       return array(
       'backend' => array(
       'frontName' => 'admin'
       'crypt' => array(
       'key' => '1e8f3c6772b7a6a6689c3c8cefa4ccf0'
       /* ... */
    2. Copy your activation key in:
      StoresConfigurationWyomind Your extension

      You can find your activation key in 2 different places:
      In the confirmation email that you received after purchasing Google Product Ratings.
      In your Wyomind account:My account Licenses & downloads
      Select Google Product Ratings and click on  .

      A new page opens where you'll find your activation key (see below).

    3. In your Magento admin go to:
      StoresConfigurationWyomind Your extension

      Paste the activation key in the Activation Key field and choose between the automatic (yes) or the manual (no) activation method:
      By choosing Yes, the connection to Wyomind license server will be automatic.
      By choosing No, you will have to log on to Wyomind license server yourself.

    4. Click on Save config .
    5. A message appears at the top of your admin panel. Click on that link: 
      Activate it now!
    6. Copy and paste the license code in the License code field from your admin or simply click on Activate now! 

    7. Finally, refresh your cache, log out and log in back straight after, to complete the installation.

When the extension includes other modules, repeat the steps described above for each one, using the corresponding activation keys (each module has its own activation key).

Add another domain to your license

To activate the license on another domain (test, staging...):

  1. Once the extension is installed on the new domain, copy your activation key in:
    StoresConfigurationWyomind Your extension
  2. After having saved the configuration, a notification appears. Click on Add this domain to my license.

  3. A transfer request will then be sent to our team within an hour.
    Once the request is taken care of, you will receive a confirmation email.
    If your transfer request is accepted, you can use Google Product Ratings on both environments at the same time.

Note that the order in which you activate your license on your domains does not matter. You can start with your staging/dev/local environment or with your live domain, the process will be the same.

Also, if you have loads of staging domains, or if you are an agency managing load of domains for your customers, please contact us so that we can automatically whitelist these domains.

Once Google Product Ratings is installed, you have to activate the license.

For this, you can use the below command line (change the Activation key with the corresponding value):

bin/magento wyomind:license:activate Wyomind_GoogleProductRatings <YOUR_ACTIVATION_KEY>

To retrieve the list of all the available modules as well as the licenses status, please use:

bin/magento wyomind:license:status


 Among the different status, you can find: 

  • registered = your license is registered
  • pending = you need to run the activation command line
  • invalidated = the license has been invalidated due to a wrong activation key or a license infringement


To activate several licenses at the same time, use:

bin/magento wyomind:license:activate \
Wyomind_Extension1,Wyomind_Extension2 \


bin/magento wyomind:license:activate \
Extension1,Extension2 \
Magento® Compatibility

Magento® Open Source

(Magento® Community Edition)

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Adobe® Commerce

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User's reviews
Log into your account to leave your review and get up to 3 months of free support.

15th May 2020

Top extension

Been using magento for the last 8 years. During the years i been using loads of different extensions with wide variety of quality. Google product rating feed is the second extension im using from wyomind and im impressed! It is rare to find a something that "just works" no problems what so ever. Very happy and i can very much recommed

9th January 2019

Easy to install and maintain

Installation of the extension was relatively straight forward and worked without any issues with other customizations. Support is responsive and have been helpful in resolving issues. I would recommend this extension to others looking for a product ratings extension!

Brandon - User for more than 5 years

8th January 2019

Good Extension

Have used the extension for many years and have generally been pleased with the results. I needed to map the attributes in the Product Settings configuration to my Custom Attributes which worked fine until the latest version. If you don't map the attributes you get the warning from Google "Strong IDs not present". Unfortuntately the latest version of the extension doesn't appear to allow mapping of the GTIN attribute to my Custom Attributes, so cannot get rid of the Google warning.

10th January 2018


Works fine for me. Just what i need!

John - User for more than 4 years

27th December 2017

Great Support!

They solved my problem in 20 minutes. Extension working awesome!

turuncu - User for more than 4 years

7th March 2017

Very Happy with the Product Review Extension.

I considered using one of the Google Approved Agents (e.g. Trustpilot) for handling my Product Reviews on my Magento site, but the prices quoted for such a simple task were high. Managed to find the Wyomind add-on which has proved to work well for me without having to pay monthly fees to agents. Happy with my purchase.

  • Fix for retrieving the child products IDs
  • Child products are added to the list of product identifiers if the product concerned by the review is a configurable product
  • Fix for product URLs when there's only one store
  • Fix for spaces in the products' URLs
  • Disabled products are not sent anymore


  • Improved license management system (Clear code)
  • New option to filter out unavailable products
  • Compatibility fix for Magento 2.3.3

New feature

  • Possibility to send the reviews from Anonymous reviewer

Bug Fix

  • Fix on the directories tree view when XML files are generated
Patch v1.2.0.1

  • Sample date available for the demo


  • Possibility to define the min/max of review ratings

First public release

Patch v1.0.0.9

  • Fix for the average ratings calculation

Patch v1.0.0.8

  • Scope added in product_url and review_url

Patch v1.0.0.7

  • Fix when installing simultaneously with Magento

Patch v1.0.0.6

  • Minor fix on a variable

Patch v1.0.0.5

  • Fix for the rating
  • Wording fix

Patch v1.0.0.4

  • Do not include the the reviews if the product doesn't exist anymore

Patch v1.0.0.3

  • Fix for the license registration

Patch v1.0.0.2

  • Fix for the ACL

Patch v1.0.0.1

  • Fix for the error messages

Demo store

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