solutions for e-commerce

13 years of business 2563 reviews 4.9 average rating
User guide

What is the Product Ratings program

The Product Ratings on Google Shopping allows the merchants to attract more potential buyers and to draw traffic to their website making available all the information needed for their purchase.

In order to help buyers to find this information more easily, Product Ratings are now directly displayed in Product Listing Ads in the following countries:

  • Germany
  • United-States
  • France
  • United-Kingdom
  • Japan
  • Australia
Note that ratings on products that are listed on Google Shopping are available in every country where Google Shopping has been launched.

The program is available for each merchant who wants to share product ratings with Google. The potential buyers can see the ratings directly in the Google Shopping results. These results are interpreted in the form of 5 stars next to which is displayed the total number of reviews for the product.

The global notation is based on reviews that may come from different sources such as merchants, editorial sites, users, or third-party aggregators. The ones that are approved by Google are:

  • Bazaarvoice
  • eKomi
  • Feefo
  • PowerReviews
  • ShopperApproved
  • Reevoo
  • Avis Vérifiés
  • Yotpo
  • Trustpilot
  • Trusted Shops
Note that Google will show ratings on Product Listing Ads only when their systems determine that the information will be accurate and relevant for the user.

Program policy

Any review provided by the merchants is subject to validation by the Google team. They must respect several conditions otherwise they will be deleted from the feed.

Contain all the reviews of the merchant and be updated regularly

The merchants must share all their reviews with Google even low star ones. The reviews feed must also be updated regularly, ideally every week.

Adhere to content policies

  • The reviews feed shouldn't include any spam.
  • Google doesn't allow promotional information such as telephone numbers, email addresses, URLs to other websites...
  • Personal and confidential information are forbidden, for example, credit card information, identification numbers...
  • The language used in the reviews must be neutral and shouldn't contain any personal offense.
  • Any review that Google judges as not being sincere and objective will be deleted.
  • The reviews shouldn't contain any illegal content such as URLs to unlawful websites....
  • The reviews provided by the merchants shouldn't include copyrighted content.
  • Plagiarism is forbidden in the reviews.
  • Any review that contains sexually explicit material will be deleted and reported.
  • Google doesn't allow hate speech and violent language in the reviews.
  • The cross promotion is also forbidden for other products or websites.
  • Any off topic review will be removed by the Google team.
  • Impersonation is forbidden in the reviews.

Be of high quality

The reviews will be evaluated by the Google team and will have to provide useful and relevant content.

Be owned by the merchant

Indeed, any review that the merchants want to share with Google must be owned by the merchants themselves. Reviews cannot come from other sources. Note that Google makes exceptions to these rules (

Prerequisites to apply for the program

Merchants who are already sending their products to Google Shopping can now send the associated reviews. The simple act of sending the products ratings feed to Google is not a guarantee that these reviews will be approved and published to Google Shopping. Indeed, the reviews must meet the above conditions to have a chance of being validated. 

You also need to pay attention to several essential points while creating your products ratings feed:

  • each product must have at least 3 reviews
  • your feed must contain at least 50 reviews to be subject to validation from the Google team
  • the products ratings feed must be in XML format
  • you must host your own data feed
  • the data feed shouldn't exceed 100 Mb otherwise it won't be handled by the Google team
  • you can send one or more feeds in a zip file

The Google Product Ratings extension will allow you to meet all the conditions that Google requires in order to be able to import your product ratings feed to your Google Merchant Center account in a simple way.

To start submitting your reviews, you can start with completing the ratings interest form from Google so that they can determine if they can collect your product reviews. According to the results, they should contact you within 10-15 days with more details.

How to use the Google Product Ratings extension?

To start configuring the Google Product Ratings extension, you can go to:
SystemConfigurationWyomindGoogle Product Ratings

Configure the extension

In the configuration of the Google Product Ratings extension, you'll find several tabs that allow you to define your own settings for the feed.

General settings

In that tab, you can enable the log reporting. 

Data Feed Settings

In the Data Feed settings tab, you can start with configuring the below fields:

  • Publisher Name
    Super Company Inc.
  • Collection Method
    You need to choose the method to collect the reviews between:
    The review was submitted by the user without any solicitation. 
       Post_fulfillment: The review was submitted by the user in response to a solicitation after the order was placed.
  • Rating range min
    Define the lowest possible number for the ratings. By default:
  • Rating range max
    Define the highest possible number for the ratings. By default:
  • Use "Anonymous" as the name of the user who posted the review
    If enabled, the review's username will be Anonymous, otherwise, the customer's name will be used.
  • Show the review's title even if it's empty?
    Choose if you want to display the reviews title when there's no title.

Product settings

In the Product settings tab, you can choose to leave the Use minimal configuration option on Yes.

By choosing No, you'll have the possibility to map the information Google is requiring, with your attributes available in your Magento admin.

For example, you'll be able to map the Brand attribute with the attribute of your Magento admin that stores the brand for each product, by default Manufacturer.

Note that to use an attribute as the GTIN, MPN, or SKU identifier, it must be defined as unique in the Magento configuration.

Data feeds update

In the Data feeds update tab, you have the possibility to enable the task report in order to check that the data feed has been successfully updated or if there are errors. When enabled, a report is sent by email to one or more emails (separated with a comma).

You can also define a schedule time to automatically generate your product ratings feed from your Magento admin. To do so, simply select the days and hours when you want your data feed to be generated.

File storage

In the File storage tab, you'll be able to define the name and the path to your data feed as in the example below.

Note that you can define a different configuration for the product review feed for each website, store, and store view simply by changing the scope of the configuration at the top left of the Magento admin.

Generate your product review feed

Once you've configured the Google Product Ratings extension, you can generate your feed.

Default Configuration

To do so, in the File storage tab, click on Generate now!. The URL of the product reviews feed should be displayed under File link.

To have a look at the feed, you can either click on the URL, or check on the directory you have indicated to store the data feed.

In our example, the data feed will be stored in: /media

Store view Configuration

You can also configure the product reviews feed according to the scope of the configuration.

Depending on the scope of the configuration, the URL of the data feed will be different as well as the folder in which it will be stored.

In our example, we have chosen to configure the data feed for the English store view so that it retrieves only the reviews for the English store view. Then the data feed will be stored in:

Note that you can define a different configuration and so a different feed for each website, store, and store view.

Generate the feeds via CLI

You can use the command lines to generate all your feeds: 

php shell/wyomind_googleproductratings.php --generate


  • --website id1,id2,...,idN
    Generates data feeds from the given list of websites (comma-separated)
  • --storeview id1,id2,...,idN
    Generates data feeds from the given list of store views (comma-separated)

For example to generate the website feed with id 2, run:

php shell/wyomind_googleproductratings.php --website 2

To generate the storeview feed with id 5, run:

php shell/wyomind_googleproductratings.php --storeview 5

Send your product reviews to Google Shopping

Now you have configured the Google Product Ratings extension, you must import your product reviews feed to Google Merchant.

Upload your product review feed to Google Shopping

In order to import your product reviews feed, you must use the Google Merchant Center tool:

Note that you must have a Google Merchant Center account to be able to send your feed to Google Shopping.

Start with logging into your account, then go to the Feeds tab.

Attention, your product review feed must meet Google's specifications and policy.

There you can add a new feed by clicking on the + button.

Approval of your product review feed

Once you've imported your product review feed, it will be displayed in the list of your data feeds in the Feeds tab of your Google Merchant account.

The Google team will assess your product review feed within a few days. During that time, the state of your feed will be:

  • Processing: your product review feed is processing, you should check the status later.

Once the product review feed has been assessed by the Google team, the state of the feed will be approved or refused:

  • Processed: your product review feed has been successfully received and validated. 
  • Failed: the validation of your product review feed has failed and the feed content won't be processed. 
In the case where your product review feed has failed, you must correct and upload it once again.

Display your products reviews in Google Shopping with Google Product Ratings!

Easily display your product reviews in Google Shopping

  • Export your product review files to Google Merchant in one go
  • Create product reviews files according to the website, the store, and the store view
  • Define a minimum and maximum rating range
  • Send the product reviews from anonymous users

Be totally compliant with Google's requirements

  • Automatically send the product reviews file to Google in the right format
  • Easily map your product attributes to the information Google is asking

Automatically and regularly send your updated product reviews feed to Google

  • Use the scheduled tasks to periodically generate your product reviews feed
  • Check your product reviews feed generation by enabling the reports
Freqently Asked Questions
Pre-sales informations

This extension works with Magento Community Edition and also Magento Enterprise Edition. To know if Google Product Ratings is compatible with your Magento version, please check the Compatibility tab. 

Seller ratings appear as stars directly on text ads and refer to the merchants themselves whereas product ratings for their part refer to the products.

You need a Google Merchant Center account to be able to send your product reviews feed to Google Shopping.

Create your Google Merchant Center account:

License and domains

We offer our customers who want to migrate their Magento 1 license to a Magento 2 license, the transfer at a reduced price. 

You have the possibility to migrate your license directly from your Wyomind account in:
My accountLicenses & Downloads

Click on migrate to magento 2  in front of the extension and the domain you want to transfer. 

Confirm you want to migrate your license to a Magento 2 license by clicking on Confirm and checkout .

An invoice will be automatically added to your account from: 
My accountInvoices


The price of the transfer is equivalent to a 30% reduction compared to the price of the regular Magento 2 license.

You can proceed to the payment by clicking on PP .

Once the payment is done, you can go back to: 
My accountLicenses & Downloads

There you will be able to download and install your license for Magento 2. 

Note that your license for Magento 1 will remain active indefinitely in your Wyomind account in order for you to migrate with peace.

A license is valid for an unlimited period of time on one single Magento installation.

If you use more than one Magento installation, you will have to buy a separate license for each one.

If you run several domains on the same Magento installation, you will need only one license for all of them.

Although your license doesn’t have a limited period of validity, your support period does. By purchasing an extension, you’ll be granted a 6-month support period for free. Passed this period, you will have to renew your Support plan (see FAQ: How to extend my support period?).

One license is valid for an unlimited period of time on one Magento installation only.  

It is possible, however, to extend or transfer your license in 2 cases: 

  • If you'd like to add your testing environments to your license.
    In this case, it is possible to extend your license to an unlimited number of domains for free.
    For example or
  • If you want to transfer your license to another live domain.
    In that case, the support period for your license must still be active.

To be able to use Google Product Ratings on both your production and testing environments, follow the instructions below:

  1. Download Google Product Ratings.
    (see FAQ: Extensions download)
  2. Install Google Product Ratings on your production environment.
    (see FAQ: Extensions installation)
  3. Activate the license.
    (see FAQ: Extensions activation).
  4. From your Magento admin panel, enter your current Activation Key in:
  5. Save your configuration.

Now that you can use Google Product Ratings on your production environment, repeat the same steps as above on your testing environments.

The only difference this time: a notification will appear in your Magento admin

You will be given a choice between:

  1. buy a new license now
  2. add this domain to my license

Click on Add this domain to my license.

A transfer request will then be sent to our team within an hour.

Once the request is taken care of, you will receive a confirmation email.

If your transfer request is accepted, you can use Google Product Ratings on both environments at the same time.

The order in which you activate your license on your domains does not matter.
You can start with your staging/dev/local environment or with your live domain, the process will be the same.
Modules versioning and download

In order to download Google Product Ratings, log into your Wyomind account:

    1. Go to:
      my accountLicenses & downloads 
    2. Click on the  icon next to Google Product Ratings.

      A new window opens.

    3. Choose the version of Google Product Ratings.
      You will be able to choose the most recent version of Google Product Ratings (for both Magento 1 and Magento 2).
    4. Click on  .

Your download can start.

When purchasing an extension from, you benefit from a lifetime upgrade. You can at any time download the latest version of the extension directly from your account. 

To upgrade Google Product Ratings, follow the steps below:

  1. Go to:
    my accountLicenses & Downloads
  2. Click on  next to Google Product Ratings.
  3. Choose the latest version of Google Product Ratings (for Magento 1 and Magento 2).
  4. Click on download .
  5. Install the new version of Google Product Ratings to update your Magento admin. 

Modules Installation/Uninstallation

To uninstall Google Product Ratings, go on its zip folder and open it.

You will find a shell file (such as: that you must execute on both your server and Magento root directory.

Once the uninstallation is over, refresh your cache and enable the compiler back again (if you use it).

Before installing Google Product Ratings, you’ll have to:

  • Backup your Magento installation in:
    system  tools   backups
  • Disable the compiler in your Magento admin panel if it’s not already disabled:
    system  tools   COMPILATIONS
  • Refresh your cache in:
    systemselect cache typeactionsrefreshsubmit

Now you can install Google Product Ratings:

  1. Download Google Product Ratings (zip file) from:
    my account my downloads
    Refer to FAQ here: Extensions download
  2. Once Google Product Ratings is downloaded, open the folder and unzip it.
  3. Copy the content of the unzip folder and paste all files and directories in your Magento root directory (the folder content can vary according to the extension but it generally includes app, lib and skin folders).

  4. Once your installation is complete, don't forget to enable the compiler back (if it was already enabled before the installation) and run compilation process.
  5. Refresh your cache, logout from your admin panel and log back in right after.

Next step is to activate your license, to do so, click here: Extension activation

Modules activation

Once Google Product Ratings is installed, you have to activate the license: 

  1. Go to your Magento admin panel. A message pops up at the top of the page.

    If the message doesn't appear then you must check that:

    Wyomind's License Manager has not been removed from your installation.
    Wyomind's License Manager is enabled in: app/etc/modules/Wyomind_Licensemanager.xml
    The HTML output for Wyomind_Licensemanager and/or Adminhtml_Notification are not disabled in your system under: system   configuration  advanced advanced

  2. Copy your activation key.

    You can find your activation key in 2 different places:
    - In the confirmation email that you received after purchasing Google Product Ratings
    - In your Wyomind account:MY ACcount My downloads, select Google Product Ratings and click on  . A new page opens where you'll find your activation key (see below).
  3. In your Magento admin go to:
    SysteMConfigurationWyomindYour extension

    Paste the activation key in the Activation Key field and choose between the automatic (yes) or the manual (no) activation method:
    - By choosing Yes, the connection to Wyomind license server will be automatic. 
    - By choosing No, you will have to log on to Wyomind license server yourself.

  4. Save the configuration.
  5. Clear your caches. 
  6. A message appears at the top of your admin panel: Activate it now!  Click on that link.

  7. Copy and paste the license code in the License code field from your admin or simply click on Activate now! 
  8. Finally, refresh your cache, log out and log back in straight after, to complete the installation.

To activate the license of an extension that includes other modules, you’ll have to repeat the steps described above for each extension, using the corresponding activation keys (each module has its own activation key).

Modules use

So that the reviews of your products can be displayed in Google Shopping, Google requires at least 3 reviews per product as well as 50 reviews total across all your products.

Product ratings can appear for products with any number of stars (from 1 through 5).

If your product reviews feed has failed the validation process, it means that your feed doesn't meet the program's policy.

You should have a look to the report you have received and check the program's policy:

You should check that the data feed you have sent to Google is the good one and that it was configured for the right scope (website, store or storeview).


If your site crashes and gives this error message after uploading all files to the correct folders:

Fatal error: Class 'Wyomind_Notificationmanager_Model_Resource_Setup' not found in includes/src/Mage_Core_Model_Resource_Setup.php on line 234

It probably comes from installing an extension while the compiler is still enabled.

Important note:

  • If the compilation is enabled on your website, disable it first before installing any extension from: 
    After installation re-run the compilation process and re-enable the compiler.
  • Before installing any extension, it's advisable to backup your Magento installation.

Here is how to disable the Magento compiler:

  1. Edit the following file: includes/config.php and add a # before the 2 following lines:

    to get:

  2. Then go back to your website admin and re-run the compilation process.

If you're getting a white page using the extension, you should enable the error reporting in order to display the error. You can do that from index.php.

Most of the time log-out/log-in may solve this issue.

How do cron tasks work:

  • cron.php is launched regularly from your server side (every 5 minutes most of the time).
  • The cron task for Google Product Ratings is targeted and evaluates if a data feed or a profile needs to be refreshed (depending on the timestamp stored in the database and on the schedule table for this specific profile).
  • If the above condition matches, then the data feed and the profile is re-generated.

Be sure that you have correctly configured a scheduled task from the server side (cpanel) targeting the cron.php file in your Magento installation.

The extension includes reporting and debug tools for the scheduled tasks in:
systemconfigurationWyomindGoogle Product Ratings

We also strongly advice to install the AOE Scheduler that will help you to monitor the Magento cron tasks.

Magento 1 / Openmage Compatibility

Magento 1 / Openmage®

  • 1.1.3
  • 1.1.4
  • 1.1.5
  • 1.1.6
  • 1.1.7
  • 1.1.8
  • 1.2.0
  • 1.2.1
  • 1.3.0
  • 1.3.1
  • 1.3.2
  • 1.3.3
  • 1.4.0
  • 1.4.1
  • 1.4.2
  • 1.5.0
  • 1.5.1
  • 1.6.0
  • 1.6.1
  • 1.6.2
  • 1.7.0
  • 1.8.0
  • 1.8.1
  • 1.9.0
  • 1.9.1
  • 1.9.2
  • 1.9.3
  • 1.9.4
  • 1.10.0
  • 1.10.1
  • 1.11.0
  • 1.11.1
  • 1.11.2
  • 1.12.0
  • 1.13.0
  • 1.13.1
  • 1.14.0
  • 1.14.1
  • 1.14.2
  • 1.14.3
  • 1.14.4

Magento 1 / Openmage® Enterprise (deprecated)

  • 1.1.3
  • 1.1.4
  • 1.1.5
  • 1.1.6
  • 1.1.7
  • 1.1.8
  • 1.2.0
  • 1.2.1
  • 1.3.0
  • 1.3.1
  • 1.3.2
  • 1.3.3
  • 1.4.0
  • 1.4.1
  • 1.4.2
  • 1.5.0
  • 1.5.1
  • 1.6.0
  • 1.6.1
  • 1.6.2
  • 1.7.0
  • 1.8.0
  • 1.8.1
  • 1.9.0
  • 1.9.1
  • 1.9.2
  • 1.9.3
  • 1.9.4
  • 1.10.0
  • 1.10.1
  • 1.11.0
  • 1.11.1
  • 1.11.2
  • 1.12.0
  • 1.13.0
  • 1.13.1
  • 1.14.0
  • 1.14.1
  • 1.14.2
  • 1.14.3
  • 1.14.4
User's reviews
Log into your account to leave your review and get up to 3 months of free Support & Upgrade.

15th May 2020

Top extension

Been using magento for the last 8 years. During the years i been using loads of different extensions with wide variety of quality. Google product rating feed is the second extension im using from wyomind and im impressed! It is rare to find a something that "just works" no problems what so ever. Very happy and i can very much recommed

9th January 2019

Easy to install and maintain

Installation of the extension was relatively straight forward and worked without any issues with other customizations. Support is responsive and have been helpful in resolving issues. I would recommend this extension to others looking for a product ratings extension!

Brandon - User for more than 8 years |Magento 1

8th January 2019

Good Extension

Have used the extension for many years and have generally been pleased with the results. I needed to map the attributes in the Product Settings configuration to my Custom Attributes which worked fine until the latest version. If you don't map the attributes you get the warning from Google "Strong IDs not present". Unfortuntately the latest version of the extension doesn't appear to allow mapping of the GTIN attribute to my Custom Attributes, so cannot get rid of the Google warning.

10th January 2018


Works fine for me. Just what i need!

John - User for more than 6 years |Magento 1

27th December 2017

Great Support!

They solved my problem in 20 minutes. Extension working awesome!

turuncu - User for more than 6 years |Magento 1

7th March 2017

Very Happy with the Product Review Extension.

I considered using one of the Google Approved Agents (e.g. Trustpilot) for handling my Product Reviews on my Magento site, but the prices quoted for such a simple task were high. Managed to find the Wyomind add-on which has proved to work well for me without having to pay monthly fees to agents. Happy with my purchase.


Initial release for the master version

Initial release for the legacy version

New Feature

  • Possibility to send the reviews from Anonymous reviewer

Bug Fix

  • Fix on the directories tree view when XML files are generated


  • Possibility to define the min/max of review ratings


  • Empty review titles are excluded from the data feed
Patch v1.3.0.1

  • Do not include the the reviews if the product doesn't exist anymore


  • New command lines to generate one or more data feeds
  • Minor code refactoring
Patch v1.2.0.6

  • Do not include the the reviews if the product doesn't exist anymore

Patch v1.2.0.5

  • Fix for the license management

Patch v1.2.0.3

  • Useless rewrite removed

Patch v1.2.0.2

  • Empty reviews are now skipped

Patch v1.2.0.1

  • Brand names are not HTML encoded anymore


  • MPN, Brand, Gtin xml node are visible only if data are available
Patch v1.1.4.3

  • Is_anonymous attribute is now always set on FALSE

Patch v1.1.4.2

  • Default store view uses now the default settings and not the first store view settings when generating the data feed

Patch v1.1.4.1

  • Absolute path fixed: files are now generated according to the path


  • brand, sku and identifiers are now encoded to html entities
Patch v1.1.3.3

  • Is_anonymous attribute is now always set on FALSE

Patch v1.1.3.2

  • Default store view uses now the default settings and not the first store view settings when generating the data feed

Patch v1.1.3.1

  • Absolute path fixed: files are now generated according to the path

Bug Fix

  • Storage directory can be defined with/without trailing slashes.
Patch v1.1.2.3

  • Is_anonymous attribute is now always set on FALSE

Patch v1.1.2.2

  • Default store view uses now the default settings and not the first store view settings when generating the data feed

Patch v1.1.2.1

  • Absolute path fixed: files are now generated according to the path

Bug fix

  • Feed generation query fixed

New feature

  • Product names can be mapped with another attribute
  • Rating feed optimization
  • 1st public release
Demo store

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