Google Product Ratings

Starting at
€50
Google Product Ratings gives you the opportunity to highlight your Product Listing Ads in Google Shopping by displaying your products reviews through a valid and adapted data feed.
Starting at
€50
Export quickly and safely a valid and well-structured data feed of your complete catalog of products from your Magento website to your Google Merchant Account thanks to Simple Google Shopping, an extension built by a Google partner.
Starting at
€50
What is the Product Ratings program
The Product Ratings on Google Shopping allows the merchants to attract more potential buyers and to draw traffic to their website making available all the information needed for their purchase.
In order to help buyers to find these information more easily, Product Ratings are now directly displayed in Product Listing ads in the following countries:
- Germany
- United-States
- France
- United-Kingdom
- Japan
- Australia
Note that ratings on products that are listed on Google Shopping are available in every country where Google Shopping has been launched.
The program is available for each merchant who wants to share with Google his products ratings. The potential buyers can see the ratings directly in the Google Shopping results. These results are interpreted in the form of 5 stars next to which is displayed the total number of reviews for the product.
The global notation is based on reviews that may come from different sources such as merchants, editorial sites, users or third party aggregators. The ones that are approved by Google are:
- Bazaarvoice
- eKomi
- Feefo
- PowerReviews
- ShopperApproved
- Reevoo
- Avis Vérifiés
- Yotpo
- Trustpilot
- Trusted Shops
Note that Google will show ratings on Product Listing Ads only when their systems determine that the information will be accurate and relevant for the user.
Program policy
Any review provided by the merchants is subject to a validation by the Google team. They must respect several conditions otherwise they will be deleted from the feed.
A product reviews feed must:
- contain all the reviews of the merchant and be updated regularly
The merchants must share all their reviews with Google even low star ones. The reviews feed must also be updated regularly, ideally every week.
- adhere to content policies
- The reviews feed shouldn't include any spam.
- Google doesn't allow promotionnal information such as telephone numbers, email addresses, urls to other websites...
- Personnal and confidential information are forbidden, for example credit cards information, identification numbers...
- The language used in the reviews must be neutral and shouldn't contain any personal offense.
- Any review that Google judges as not being sincere and objective will be deleted.
- The reviews shouldn't contain any illegal content such as urls to unlawful websites....
- The reviews provided by the merchants shouldn't include copyrighted content.
- Plagiarism is forbidden in the reviews.
- Any review that contains sexually explicit material will be deleted and reported.
- Google doesn't allow hate speech and violent language in the reviews.
- The cross promotion is also forbidden for other products or websites.
- Any off topic review will be removed by the Google team.
- Impersonation is forbidden in the reviews.
- be of high quality
The reviews will be evaluated by the Google team and will have to provide useful and relevant content.
- be owned by the merchant
Indeed, any review that the merchants want to share with Google must be owned by the merchants themselves. Reviews cannot come from other sources. Note that Google makes exceptions to these rules (https://support.google.com/merchants/answer/6098512?hl=en&ref_topic=6169092).
Prerequisites to apply for the program
Merchants who are already sending their products to Google Shopping can now send the associated reviews. The simple act of sending the products ratings feed to Google is not a guarantee that these reviews will be approved and published to Google Shopping. Indeed, the reviews must meet the above conditions to have a chance of being validated.
You also need to pay attention to several essential points while creating your products ratings feed:
- each product must have at least 3 reviews
- your feed must contain at least 50 reviews to be subject to validation from the Google team
- the products ratings feed must be in XML format
- you must host your own data feed
- the data feed shouldn't exceed 100 Mo otherwise it won't be handled by the Google team
- you can send one or more feeds in a zip file
The Google Product Ratings extension will allow you to meet all the conditions that Google requires in order to be able to import your product ratings feed to your Google Merchant Center account in a simple way.
To start submitting your reviews, you can start with completing the ratings interest form from Google so that they can determine if they can collect your product reviews. According to the results, they should contact you within 10-15 days with more details.
How to use the Google Product Ratings extension?
To start configuring the Google Product Ratings extension, you can go to:
SystemConfigurationWyomindGoogle Product Ratings
Configure the extension
In the configuration of the Google Product Ratings extension, you'll find several tabs that allow you to define your own settings for the feed.
General settings
Data Feed Settings
In the Data Feed settings tab, you can start with configuring the below fields:
- Publisher Name
Super Company Inc. - Collection Method
You need to choose the method to collect the reviews between:
Unsolicited: The review was submitted by the user without any solicitation.
Post_fulfillment: The review was submitted by the user in response to a solicitation after the order was placed.
- Rating range min
Define the lowest possible number for the ratings. By default it is set on 1. - Rating range max
Define the highest possible number for the ratings. By default it is set on 5. - Use "Anonymous" as the name of the user who posted the review
If enabled, the review's username will be Anonymous, otherwise the customer's name will be used. - Show the review's title even if it's empty?
Choose if you want to display the reviews title when there's no title.
Product settings
In the Product settings tab, you can choose to leave the Use minimal configuration option on Yes.
By choosing No, you'll have the possibility to map the information Google is requiring with your attributes available in your Magento admin.
For example, you'll be able to map the Brand attribute with the attribute of your Magento admin that stores the brand for each product, by default Manufacturer.
Data feeds update
You can also define a schedule time to automatically generate your product ratings feed from your Magento admin. To do so, simply select the days and hours when you want your data feed to be generated.
File storage
Note that you can define a different configuration for the product review feed for each website, store and store view simply by changing the scope of the configuration at the top left of the Magento admin.
Generate your product review feed
Once you've configured the Google Product Ratings extension, you can generate your feed.
Default Configuration
To have a look to the feed, you can either click on the url, or check on the directory you have indicated to store the data feed.
In our example, the data feed will be stored in: /media
Store view Configuration
Depending on the scope of the configuration, the url of the data feed will be different as well as the folder in which it will be stored.
In our example, we have chosen to configure the data feed for the English store view so that it retrieves only the reviews for the English store view. Then the data feed will be stored in:
media/base/default
Note that you can define a different configuration and so a different feed for each website, store and store view.
Generate the feeds via CLI
You can use the command lines to generate all your feeds:
php shell/wyomind_googleproductratings.php --generate
Options:
- --website id1,id2,...,idN
Generates data feeds from the given list of websites (comma-separated) - --storeview id1,id2,...,idN
Generates data feeds from the given list of storeviews (comma-separated)
For example to generate the website feed with id 2, run:
php shell/wyomind_googleproductratings.php --generate --website 2
To generate the storeview feed with id 5, run:
php shell/wyomind_googleproductratings.php --generate --storeview 5
Send your product reviews to Google Shopping
Now you have configured the Google Product Ratings extension, you must import your product reviews feed to Google Merchant.
Upload your product review feed to Google Shopping
In order to import your product reviews feed, you must use the Google Merchant Center tool:
https://www.google.com/retail/merchant-center/
Note that you must have a Google Merchant Center account to be able to send your feed to Google Shopping.
Start with logging in your account, then go to the Feeds tab.
Attention, your product review feed must meet Google's specifications and policy.
There you can add a new feed clicking on the + button.
Approval of your product review feed
Once you've imported your product review feed, it will be displayed in the list of your data feeds in the Feeds tab of your Google Merchant account.
The Google team will assess your product review feed within a few days. During that time, the state of your feed will be:
- Processing: your product review feed is processing, you should check the status later.
Once the product review feed has been assessed by the Google team, the state of the feed will be approved or refused:
- Processed: your product review feed has been successfully received and validated.
- Failed: the validation of your product review feed has failed and the feed content won't be processed.
In the case where your product review feed has failed, you must correct and upload it once again.
Display your products reviews in Google Shopping with Google Product Ratings!
Easily display your products reviews in Google Shopping
- Export your product reviews files to Google Merchant in one go
- Create product reviews files according to the website, the store and the store view
- Define a minimum and maximum rating range
- Send the product reviews from anonymous users
Be totally compliant with Google's requirements
- Automatically send the product reviews file to Google in the right format
- Easily map your products attributes to the information Google is requiring
Automatically and regularly send your updated product reviews feed to Google
- Use the scheduled tasks to periodically generate your product reviews feed
- Check your product reviews feed generation by enabling the reports

Magento® versions supported by Google Product Ratings
This extension works with Magento Community Edition and also Magento Enterprise Edition. To know if Google Product Ratings is compatible with your Magento version, please check the Compatibility tab.
Product ratings and seller ratings on Google Shopping
Google Merchant account required for the Google Product Ratings program
You need a Google Merchant Center account to be able to send your product reviews feed to Google Shopping.
Create your Google Merchant Center account:
https://www.google.com/retail/merchant-center/
License validity
A license is valid for an unlimited period of time on one single Magento installation.
If you use more than one Magento installation, you will have to buy a separate license for each.
if you run several domains on the same Magento installation, you will need only one license for all of them.
Although your license doesn’t have a limited period of validity, your support and upgrade period does. By purchasing an extension, you’ll be granted a 6-month support and upgrade period for free.
Passed this period, you will have to pay for a new one (see FAQ: Extension upgrade).Testing environments
One license is valid for an unlimited period of time on one Magento installation only.
It is possible, however, to extend or transfer your license in three cases:
- If you'd like to add your testing environments to your license.
In this case, it is possible to extend your license to an unlimited number of domains for free.
For example mywebsite-staging.com or mywebsite-dev.com - If you redirected definitively one domain to another one (301 permanent
redirection ).
In this case, you can request a license transfer for free. - If you'd like to shift your license from one Magento installation to another.
In this case, you can request a license transfer which you'll have to pay for.
To be able to use Google Product Ratings on both your production and testing environments, follow the instructions below:- Download Google Product Ratings.
(see FAQ: Extensions download). - Install Google Product Ratings on your production environment.
(see FAQ: Extensions installation) - Activate the license.
(see FAQ: Extensions activation). - From your Magento admin panel, enter your current Activation Key from:
syStem CONFIGuration WYOMING YOUR EXTENSION - Save config
Now that you can use Google Product Ratings on your production environment, repeat the same steps as above on your testing environments.The only difference this time: a notification will appear in your Magento admin.
You will be given a choice in between:
- buy a new license now
- add this domain to my license
Click on Add this domain to my license.A transfer request will then be sent to our team within an hour.
Once the request is taken care of, you will receive a confirmation email.
If your transfer request is accepted, you can use Google Product Ratings on both environments at the same time.
The order in which you activate your license on your domains does not matter.
You can start with your staging/dev/local environment or with your live domain, the process will be the same.- If you'd like to add your testing environments to your license.
Extensions installation
Before installing Google Product Ratings, you’ll have to:
- Backup your Magento installation in:
system tools backups - Disable the compiler in your Magento admin panel if it’s not already disabled:
system tools COMPILATIONS - Refresh your cache in:
systemselect cache typeactionsrefreshsubmit
Now you can install Google Product Ratings:- Download Google Product Ratings (zip file) from:
my account my downloads
Refer to FAQ here: Extensions download - Once Google Product Ratings is downloaded, open the folder and unzip it.
- Copy the content of the unzip folder and paste all files and directories in your Magento root directory (the folder content can vary according to the extension but it generally includes app, lib and skin folders).
- Once your installation is complete, don't forget to enable the compiler back (if it was already enabled before the installation) and run compilation process.
- Refresh your cache, logout from your admin panel and log back in right after.
Next step is to activate your license, to do so, click here: Extension activation
- Backup your Magento installation in:
Extensions uninstallation
To uninstall Google Product Ratings, go on its zip folder and open it.
You will find a shell file (such
as: yourextension -uninstall.sh) that you must execute on both your server and Magento root directory.Once the uninstallation is over, refresh your cache and enable the compiler back again (if you use it).
Extensions activation
Once Google Product Ratings is downloaded, you have to activate the license:
- Go to your Magento admin panel. A message pops up at the top of the page.
If the message doesn't appear then you must check that:
Wyomind's License Manager has not been removed from your installation.
system configuration advanced advanced
Wyomind's License Manager is enabled in: app/etc/modules/Wyomind_Licensemanager.xml
The HTML output for Wyomind_Licensemanager and/or Adminhtml_Notification are not disabled in your system under: - Copy your activation key.
You can find your activation key in 2 different places:
- In the confirmation email that you received after purchasing Google Product Ratings
- In your Wyomindaccount: MY ACcount My downloads, select Google Product Ratings and click on . A new page opens where you'll find your activation key (see below). - In your Magento admin go
to: System Configuration Wyomind Your extension
Paste the activation key in the Activation Key field and choose between the automatic (yes) or the manual (no) activation method:
- By choosing Yes, the connection to Wyomind's license server will be automatic.
- By choosing No, you will have to log on to Wyomind's license server yourself. - Save config.
- A message appears at the top of your admin panel: Activate it now! Click on that link.
- Copy and paste the license code in the License code field from your admin or simply click on Activate now!
- Finally, refresh your cache, log out and log back in straight after, to complete the installation.
To activate the license of an extension that includes other modules, you’ll have to repeat the steps described above for each, using the corresponding activation keys (each module has its own activation key).
- Go to your Magento admin panel. A message pops up at the top of the page.
Extensions download
In order to download Google Product Ratings, log into your Wyomind account:
Your download can start.
Extensions upgrade
With each purchased extension comes a free 6-month upgrade period, during which you can download and install the new version of your extension. Passing this period, you will have to purchase an additional upgrade (price depends on how long the period is)To upgrade Google Product Ratings, follow the steps below:
- Go to:
my account my downloads - Click on next to Google Product Ratings.
- Choose the latest version of Google Product Ratings (for Magento 1 and Magento 2).
- Click on download .
- Enter your current activation key and click on .
- Select the domain name.
- Choose from 1 to 12 months of Support and Upgrade period.
- Choose a professional installation or not.
- Click on BUY NOW .
To finish, don't forget to reinstall Google Product Ratings to update your Magento admin.
If you can't find your download after upgrading your domain, please contact us:
https://www.wyomind.com/fr/contact.html- Go to:
Reviews are not displayed in Google Shopping
So that the reviews of your products can be displayed in Google Shopping, Google requires at least 3 reviews per product as well as 50 reviews total across all your products.
Product ratings can appear for products with any number of stars (from 1 through 5).
The product reviews feed has failed the validation
If your product reviews feed has failed the validation process, it means that your feed doesn't meet the program's policy.
You should have a look to the report you have received and check the program's policy:
https://support.google.com/merchants/answer/6098512?hl=enThe product reviews feed does not include all the reviews
Scheduled tasks don't work
How do cron tasks work:
- cron.php is launched regularly from your server side (every 5 minutes most of the time).
- The cron task for Google Product Ratings is targeted and evaluates if a data feed or a profile needs to be refreshed (depending on the timestamp stored in the database and on the schedule table for this specific profile).
- If the above condition matches, then the data feed and the profile is re-generated.
Be sure that you have correctly configured a scheduled task from the server side (cpanel) targeting the cron.php file in your Magento installation.
The extension includes reporting and debug tools for the scheduled tasks in:
systemconfigurationWyomindGoogle Product RatingsWe also strongly advice to install the AOE Scheduler that will help you to monitor the Magento cron tasks.
Fatal error: Mage_Core_Model_Resource_Setup.php
If your site crashes and gives this error message after uploading all files to the correct folders:
Fatal error: Class 'Wyomind_Notificationmanager_Model_Resource_Setup' not found in includes/src/Mage_Core_Model_Resource_Setup.php on line 234
It probably comes from installing an extension while the compiler is still enabled.
Important note:
- If the compilation is enabled on your website, disable it first before installing any extension from:
SystemToolsCompilation
After installation re-run the compilation process and re-enable the compiler. - Before installing any extension, it's advisable to backup your Magento installation.
Here is how to disable the Magento compiler:
- Edit the following file: includes/config.php and add a # before the 2 following lines:
define('COMPILER_INCLUDE_PATH', dirname(__FILE__).DIRECTORY_SEPARATOR.'src');define('COMPILER_COLLECT_PATH', dirname(__FILE__).DIRECTORY_SEPARATOR.'stat');
to get:
#define('COMPILER_INCLUDE_PATH', dirname(__FILE__).DIRECTORY_SEPARATOR.'src');#define('COMPILER_COLLECT_PATH', dirname(__FILE__).DIRECTORY_SEPARATOR.'stat');
- Then go back to your website admin and re-run the compilation process.
- If the compilation is enabled on your website, disable it first before installing any extension from:
404 error in the configuration page
Most of the time log-out/log-in may solve this issue.
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Log into your account to leave your review and get up to 3 months of FREE Support & Upgrade
Easy to install and maintain
Installation of the extension was relatively straight forward and worked without any issues with other customizations. Support is responsive and have been helpful in resolving issues. I would recommend this extension to others looking for a product ratings extension!
Brandon
9th January 2019
Thx
Works fine for me. Just what i need!
John
10th January 2018
Great Support!
They solved my problem in 20 minutes. Extension working awesome!
turuncu
27th December 2017
Very Happy with the Product Review Extension.
I considered using one of the Google Approved Agents (e.g. Trustpilot) for handling my Product Reviews on my Magento site, but the prices quoted for such a simple task were high. Managed to find the Wyomind add-on which has proved to work well for me without having to pay monthly fees to agents. Happy with my purchase.
Julian Gooddy - http://www.posheyes.co.uk
7th March 2017
Magento® 1 changelogLog into your account to leave your review and get up to 3 months of FREE Support & Upgrade
Magento® 2 changelog
- v1.5.0 released on 08/11/2018
New feature
- Possibility to send the reviews from Anonymous reviewer
Bug Fix
- Fix on the directories tree view when XML files are generated
- v1.4.0 released on 24/10/2018
Enhancement
- Possibility to define the min/max of review ratings
- v1.3.0 released on 20/02/2018
Enhancement
Patch v1.3.0.1
- Empty review titles are excluded from the data feed
- Do not include the the reviews if the product doesn't exist anymore
- v1.2.0 released on 07/12/2017
Enhancement
Patch v1.2.0.6
- New command lines to generate one or more data feeds
- Minor code refactoring
Patch v1.2.0.5
- Do not include the the reviews if the product doesn't exist anymore
Patch v1.2.0.3
- Fix for the license management
Patch v1.2.0.2
- Useless rewrite removed
Patch v1.2.0.1
- Empty reviews are now skipped
- Brand names
are not HTML encoded anymore- v1.1.4 released on 08/05/2017
Enhancements
Patch v1.1.4.3
- MPN, Brand, Gtin xml node are visible only if data are available
Patch v1.1.4.2
- Is_anonymous attribute is now always set on FALSE
Patch v1.1.4.1
- Default store view uses now the default settings and not the first store view settings when generating the data feed
- Absolute path fixed: files are now generated according to the path
- v1.1.3 released on 28/03/2017
Enhancements
Patch v1.1.3.3
- brand, sku and identifiers are now encoded to html entities
Patch v1.1.3.2
- Is_anonymous attribute is now always set on FALSE
Patch v1.1.3.1
- Default store view uses now the default settings and not the first store view settings when generating the data feed
- Absolute path fixed: files are now generated according to the path
- v1.1.2 released on 19/01/2017
Bug Fix
Patch v1.1.2.3
- Storage directory can be defined with/without trailing slashes.
Patch v1.1.2.2
- Is_anonymous attribute is now always set on FALSE
Patch v1.1.2.1
- Default store view uses now the default settings and not the first store view settings when generating the data feed
- Absolute path fixed: files are now generated according to the path
- v1.1.1 released on 21/12/2016
Bug fix
- Feed generation query fixed
- v1.1.0 released on 14/11/2016
New feature
- Product names can be mapped with another attribute
- v1.0.1 released on 04/03/2016
- Rating feed optimization
- v1.0.0 released on 22/01/2016
- 1st public release
- v1.2.0 released on 08/11/2018
New feature
- Possibility to send the reviews from Anonymous reviewer
Bug Fix
- Fix on the directories tree view when XML files are generated
- v1.1.0 released on 24/10/2018
Enhancement
- Possibility to define the min/max of review ratings
- v1.0.0 released on 12/10/2017
First public release
Patch v1.0.0.9Patch v1.0.0.8
- Fix for the average ratings calculation
Patch v1.0.0.7
- Scope added in product_url and review_url
Patch v1.0.0.6
- Fix when installing simultaneously with Magento
Patch v1.0.0.5
- Minor fix on a variable
Patch v1.0.0.4
- Fix for the rating
- Wording fix
Patch v1.0.0.3
- Do not include the the reviews if the product doesn't exist anymore
Patch v1.0.0.2
- Fix for the license registration
Patch v1.0.0.1
- Fix for the ACL
- Fix for the error messages
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- http://demo.wyomind.com/
GoogleProductRatings / GoogleProductRatings123
- http://demo2.wyomind.com/
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