What is Google Merchant Promotions
The Google Merchant Promotions extension allows you to enhance your Product Listing Ads with special offers by displaying your promotions directly in Google Shopping.
Consumers rely on Google to help them find the perfect product from the right store and at the best value. Merchant promotions give you the opportunity to highlight the benefit of purchasing from your store at the moment consumers are deciding where to shop.
As an example, Venus increased their click-through rate by 7% and decreased their cost-per-click by 11%.
- Fill out the Merchant Promotions interest form. The Google team will review your participation request within 1-2 weeks.
- Have an active products feed.
- Review Google's Program Policies and Editorial Guidelines.
- Create a promotions feed (visit the Merchant Promotions feed specification to learn more about the information you can submit in the feed).
- Review Google's approval process.
The Google Merchant Promotions extension for Magento 2 allows you to create your promotions feeds easily and within a few minutes.
Configure the Google Merchant Promotions extension for Magento 2
Configuring the Google Merchant Promotions extension will take you a few minutes before being ready to use. You can easily follow the 3 below steps.
STEP 1: Configure the Google Merchant Promotions extension in a general way
You can first go in the Settings tab from:
SystemSETTINGSConfig Wyomind Google Merchant Promotions
You'll be able to define your own settings:
- Logo URL
You can modify the logo URL or leave that field blank. By default, it uses the logo you've defined in your Magento configuration.
- Data feed URL prefix
You can define a prefix.
- Data feed URL suffix
You can also define a suffix. By default, the data feed URL suffix is "_promotions". So all your promotion files will end with:
- Enable log
You can enable the log.
- Debug mode
You can enable the Debug mode. The promotion data feed will then display additional data that will help you to easily debug your feed. We advise you to set that option to NO once your tests are passed.
STEP 2: Manage the promotions
Configure your cart price rules
You can create a new rule or choose one in:
MarketingPromotionsCart Price Rules
In the Google Merchant Promotions tab, you can set Transferable to Google Merchant Promotions to YES to upload the promotion to Google Merchant.
You can have a quick look at which promotions you've decided to upload to Google Merchant checking out the value in the last column named Google Merchant Promotions.
Configure your data feed
You should find a preconfigured template named GoogleShopping_full.xml, if you go to:
PRODUCTSSimple Google Shopping
Edit that feed and set the Add a data feed for Google Merchant Promotions option to YES.
To retrieve the product promotion ids in the data feed, you need to add the below promotion attribute to the XML pattern:
This attribute is used to link your products to the promotions. You can add it to any feed you want.
To check the promotions ids that the attribute retrieves, click on PREVIEW. In the below screenshot, the attribute found one promotion with id 4, for the first product of our feed.
A product can have only one promotion assigned. In the case where there are two promotions for one product, the promotion displayed will be defined according to the priority.
STEP 3: Manage the feeds
You can see two links from:
PRODUCTSSimple Google Shopping
- Products file link
- Promotions file link
In the Link column, https://www.yourwebsite.com/magento/GoogleShopping_full.xml is the URL of your products data feed. If you click on that link, you should see all your products as on the screenshot below.
In the Link column, https://www.yourwebsite.com/magento/GoogleShopping_full_promotions.xml is the URL of your promotions. Here again, if you click on that link, you should see all the promotions you've decided to upload to Google Merchant Promotions.
This is displayed only when the Debug mode is enabled from the Settings tab in:
SystemSETTINGSConfiguration Wyomind Google Merchant Promotions
Each promotion retrieves the information that Google asks such as the product applicability, the dates of the promotion display.
Generate your feed
When clicking on Generate, you get a notification to specify that the data feed has been correctly generated. You also get two URLs for:
- The products file
- The promotion file
You will need both URLs to upload your feeds for the first time to your Google Merchant account.