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Add-ons for Magento®

The Google Customer Reviews extension makes your life easier by automatically adding the codes to each page of your website in order to display the Google Customer Reviews badge and the Opt-in module in the order confirmation.

80 Reviews

What is Google Customer Reviews?

Google Customer Reviews is a completely free program from Google that helps to collect reviews and ratings from customers about their experience with a company and its products and services.

Google Customer Reviews includes many features among which:

  • Google Customer Reviews opt-in: emails sent to your customers after checkout 
  • Google Customer Reviews badge: badge used to display your rating score 

Thanks to the Google Customers Review badge appearing on Google Ads, Google Shopping results and on your website, customers looking for a reliable store will be more likely to purchase from your site, as you’ll be directly associated with the Google brand.

By clicking on the badge, customers are redirected to a page, where they can find a breakdown of the star rating as well as all the reviews collected from past customers regarding their experience with your store. 

  • Google Customer Reviews survey: questionnaires and surveys sent to your customers after checkout
  • Seller ratings: your overall score (calculated after collecting reviews from different sources)

Customers reviews are collected by Google from a number of reliable sources that aggregate business reviews. Once collected, they are turned into a rating: a score from 1 to 5 stars (5 being the best score).

This rating will appear on search ads, Google Shopping and Google Customer Reviews badge (displayed on the seller’s website)

To know more about Google Customer Reviews, click on the link here.

To get set up, you’ll need a Google Merchant Center account

Create and configure your Google Merchant Account

To create your Google Merchant Account, click here

Once you’ve created your account, you have to configure it: 

  1. Sign in to your account
  2. Select “Merchant Center” programs
  3. Click on “Get Started” on the Google Customer Reviews card, and accept the agreement
  4. Download Google Customer Reviews extension to add both the opt-in and badge integration code to your website

For more information, visit this page

Access metrics in Google Merchant Center

Thanks to Google Customer Reviews you have access to brand new metrics directly from your Google Merchant Center account.

In your Customer Reviews dashboard, are visible all the information collected and processed by Google Customer Reviews program. 

The information is divided into 4 different metrics (see list below)

  • Survey opt-ins received
  • Surveys offered
  • Survey responses received
  • Overall seller rating
  • Number of reviews for overall seller rating

These new metrics give you a quick overview of: 

  • how many of your customers have opt in to receive the survey 
  • how many surveys have been sent
  • how many surveys have been completed by your customers
  • how high your seller rating stands at
  • how many reviews from your customers have been collected

The charts generated by the metrics showcase the evolution in the number of reviews and surveys collected by Google Customer Reviews.

How to use the Google Customer Reviews extension?

Once installed, Google Customer Reviews is easily configurable and can be ready in a few minutes (See FAQ: Extensions installation).

In fact, Google Customer Reviews automatically adds the two codes that have to be implemented in your website pages:

  • Badge code
  • Order confirmation page (opt-in module) 

Configure the Google Customer Reviews extension

To configure your extension go to your Magento admin panel in:
system configuration Wyomind Google customer reviews

Badge Settings

For the Google Customer Reviews badge to be displayed on your website, you'll have to adjust your settings:

  • Enable output
    The option needs to be set to "Yes" in order to collect feedback from users who’ve made a purchase on your site.
    This can be configured for each storeview.
  • Merchant Id
    Type in your Merchant Center ID
    Find your ID in your Google Merchant Center account, below your company's name (Merchant ID: your ID) as displayed below:
  • Language
    Select the language.
  • Badge position
    Select badge position on your website (on the right, or left, user defined).
    Example in the below screen with Bottom-left

Orders confirmation page settings

In this tab, you can choose to use the Estimated Delivery Date extension to manage orders estimated delivery dates more specifically. Otherwise, you can define:

  • Estimated delivery date offset
    The days to add to the order date for shipment and delivery.
    By default, these values are on 0.

An email will then be sent to the customers according to these settings.

A pop-up will appear on the order confirmation page, offering your customers to respond to a survey about their shopping experience with your store.

  • Opt-in style
    Here, define the style of the opt-in popup.
  • List products
    You can choose to list the products. For that, map the GTIN to your product identifier.

Use the testing and debugging tools (for developers only)

The testing and debugging tools will help you to check if the code has been correctly implemented into your website pages.

Test badge code

To test the badge code, you only have to click on Go .
After performing the test, a link will be created, which should redirect you to your website.

A notification will also be displayed saying that the code has been correctly implemented.

Test order confirmation page code

To test the order confirmation page code, fill in an order ID into the Order number field and click on Go .

After performing the test, a link will be created which should redirect you to the order confirmation page.

A notification will also be displayed saying that the code has been correctly implemented.