The main advantage of Facebook for you is pretty obvious: to sell more! So why not publish your products on Facebook?
You know what? It is not as complicated as you think it is.
Facebook put in place a platform that groups all the tools you need to set up your shop and manage sales on Facebook and Instagram.
What is Facebook Commerce Manager?
The Commerce Manager platform allows you to have all tools in a single place to manage your Facebook Shops. It helps you:
- customize your shop
- add your products and group them by categories
- redirect shoppers to your online store
- let shoppers complete their purchase from their Facebook or Instagram profile (US only)
- Meet the Commerce Eligibility Requirements
- Have a Facebook Shop (see how to create your shop)
- Follow Facebook Seller Policies and Commerce Policies
If you meet all the above conditions, then you're ready to start!
How does it work?
There are several ways to add items to your Facebook catalog:
- manually: you can add your items one by one using a form from your Commerce Manager account.
- via a data feed: you can add items in bulk by uploading a CSV, TSV, or XML data feed and schedule the uploads.
- using Facebook pixel: you have the possibility to import and update your items automatically directly from your website via the Facebook pixel. However, this is not the easiest method and you may need some developer skills to install microdata tags on your website.
Step 1 - Create your products data feed
The data feed including your products data can be created manually or using any data feed builder.
Use our Facebook Product Feed extension to create a data feed that will be totally compliant with Facebook requirements.
Make a few adjustments in the XML template
Once the extension is installed, the pre-configured template for Facebook can be easily edited to meet users' catalogs by:
- adding any data in the feed
- changing the currency
- changing the VAT rate
- making sure the template uses the right attributes (for example for the brand, the color…)
Include the categories
Users choose the categories they want to include in the data feed and map them to Facebook ones.
Filter out products from the data feed
It is also possible to filter the products of the data feed based on:
- the product type
- the attribute set
- the product visibility
- advanced filters
Define a schedule
So that their data feed can be automatically generated, users define a schedule for the cron task.
Step 2 - Upload your data feed to Facebook Commerce Manager
After having generated the data feed from their Magento back-office, users copy and paste the URL while creating a feed from their Facebook Commerce Manager account and schedule a daily fetch.
Choose the upload option
Set up feed
Then, they set up the data feed by adding the URL previously generated in their Magento back-office.
Step 3 - Wait for approval
It may take a couple of days for Facebook to review the items and check details against current shopping-ad rules and policies.
Once the data feed has been reviewed, users can download a report to check the errors and warnings that could prevent products from being displayed on Facebook.